The Gifts of the Backcountry

Arc’teryx holiday 2025 year celebrates the bonds we make in the backcountry - those quiet, yet powerful moments that makes the journey memorable. The AD is based on the narrative of a group of athletes a week into a backcountry hut trip. They are locked into the rhythms of the range. Their system of dress is so seamlessly interwoven into their daily rituals that they don’t need to think about their kit. Their focus is on what truly matters. 
These are Arc’teryx’s holiday traditions. The tradition of reconnection. Of returning, and coming back to the far-off places that challenge us. Of celebrating the people, the places, the moments, and the mountains that shape us.

 
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  • Creative Director: Ruby Chu

    Design/Art Direction: Megan Eckersley

    Copywriter: Lauren Taylor-Steele

    Photographer: Joel Fuller

    Retoucher: Ipek Kirimizyesil

    Motion/Video: Kenny McDonald

    Production Design: Brynn Staples

    Production: Natalie Hill, Carolina Fernadez