The Gifts of the Backcountry
Arc’teryx holiday 2025 year celebrates the bonds we make in the backcountry - those quiet, yet powerful moments that makes the journey memorable. The AD is based on the narrative of a group of athletes a week into a backcountry hut trip. They are locked into the rhythms of the range. Their system of dress is so seamlessly interwoven into their daily rituals that they don’t need to think about their kit. Their focus is on what truly matters. These are Arc’teryx’s holiday traditions. The tradition of reconnection. Of returning, and coming back to the far-off places that challenge us. Of celebrating the people, the places, the moments, and the mountains that shape us.
-
-
Item description
-
Creative Director: Ruby Chu
Design/Art Direction: Megan Eckersley
Copywriter: Lauren Taylor-Steele
Photographer: Joel Fuller
Retoucher: Ipek Kirimizyesil
Motion/Video: Kenny McDonald
Production Design: Brynn Staples
Production: Natalie Hill, Carolina Fernadez