The Gifts of the Backcountry

Arc’teryx Holiday 2025 celebrates the bonds we make in the backcountry—those quiet, yet powerful moments that make the journey memorable. The AD is based on the narrative of a group of athletes one week into a backcountry hut trip. They are locked into the rhythms of the range. Their system of dress is so seamlessly interwoven into their daily rituals, they don’t need to think about their kit. Their focus is on what truly matters.

These are Arc’teryx’s holiday traditions. The tradition of reconnection. Of returning, and coming back to the far-off places that challenge us. Of celebrating the people, the places, the moments, and the mountains that shape us.

Deliverables included: AD, Paid Media, Organic Social, Retail, Emails, App, & PR.

 

  • Item description

  • Creative Director: Ruby Chu

    Design/Art Direction: Megan Eckersley

    Copywriter: Lauren Taylor-Steele

    Photographer: Joel Fuller

    Retoucher: Ipek Kirimizyesil

    Motion/Video: Kenny McDonald

    Production Design: Brynn Staples

    Production: Natalie Hill, Carolina Fernadez

A person dressed in purple skiing in a snowy mountain landscape under a clear blue sky.
Wall storage with outdoor gear including backpacks, jackets, helmets, gloves, goggles, and boots in a wooden room.
A smiling woman in winter gear shaking hands outdoors on a snowy mountain with a conifer forest in the background.
Mountains covered in snow with a group of four skiers ascending a snowy slope.
 
 
 
A woman dressed in outdoor winter gear sitting on a bench with ski boots, preparing for a skiing trip, with bags and gear around her.
Three people sitting and relaxing on snow with skis and mountains in the background. Text overlay says "The Gifts of the Backcountry" and the ARC'TERYX logo at the bottom.

 

Two men wearing winter jackets and hats, smiling and enjoying outdoor weather.
Close-up of a person's hand reaching into a black Arc'teryx backpack, surrounded by various outdoor gear including a green jacket, red striped socks, and climbing or hiking equipment, on a wooden surface.
A woman outdoors in a snowy mountain landscape smiling and pointing towards the camera, wearing a purple and orange beanie and orange gloves, with a person in the foreground showing a silver ring with a rainbow-colored design. The image features the text "Gift Guide: Women’s Insulation" and the Arc'teryx logo.
A man outdoors in cold weather wearing an orange winter jacket, orange beanie, and a backpack, smiling at the camera against a backdrop of a snowy landscape and evening sky.
A woman in winter sports gear, including a helmet and reflective goggles, standing outdoors in a snowy environment. She is wearing a white jacket and carrying a backpack.
Display of outdoor gear and clothing including jackets, backpacks, and other accessories against a wooden wall at a retail store.